Podcast Discoverability Checklist: 10 Steps to Stop Being Invisible
Podcast visibility is not luck. It is the sum of small optimizations that compound over time. Skip one and you leave listeners on the table. 1. Which categories should I
Podcast visibility is not luck. It is the sum of small optimizations that compound over time. Skip one and you leave listeners on the table. 1. Which categories should I
The median podcast gets approximately 30 listens per episode in its first week. Diary of a CEO gets over 55 million monthly views on YouTube. Same format, different visibility. The
Without a website, your podcast doesn't exist to Google or AI search engines. Owning your RSS feed, publishing transcripts, and building a web presence is no longer optional
Your podcast title, description, and categories determine whether anyone finds your show. Most podcasters fill them out in thirty seconds and never touch them again. The same podcast can perform
Apple Podcasts accounted for 20% of all podcast listening time in Q4 2025, according to Edison Research's Share of Ear study. It sits behind YouTube (32%) and Spotify
Spotify doesn't measure downloads. It measures how much of your episode people actually listen to, how fast you gain new followers, and, since May 2025, a publicly visible
YouTube is now the single largest podcast platform by listener preference. Nearly four in ten U.S. podcast listeners choose it over Spotify and Apple Podcasts. If your episodes aren&
The way people discover podcasts has fundamentally changed. ChatGPT, Gemini, and Perplexity now answer questions by citing sources directly. If your podcast doesn't exist in the form of